The aim of this project was to create a video that will help bring the existing hotel website to life.

It was important to present the Connaught hotel in a less traditional more abstract manner, avoiding the obvious ‘hotel tour’ cliche and conveying the character and personality of the hotel.

Concentrating on specific details, atmosphere and mood we have connoted discrete opulence, luxurious comfort and dedicated service.

Special consideration was paid to the juxtaposition of ‘Traditional vs Contemporary’, blending elements of both to reinforce the brand ‘Where heritage meets modernity’.

The aim with this project was to create a rich and engaging video that will give the brand’s existing website greater interactivity and visual stimulation.

A key goal was to highlight the exquisite features of the hotel along with its famous quirks and personal character.

The content and subject matter subtly show this giant brand in a more modern light whilst still staying true to its core traditional values and ‘Timeless Glamour’.

In this project the core of the narrative was to convey the contemporary elegance that this brand delivers so excellently in all sections of its venue and service.

Whilst also emphasising its appeal to both business and social clients as Hotel, Restaurant, Meeting venue and Wellness center.

The final out put was short web video and longer sales and exhibition edit.

Produced to mark the fifth anniversary of Hotel Icon, the aim was to create a cinematic experience that gave an accurate overview of the hotel and flavour of the region, whilst directly engaging the desires of the target audience.

Primarily there was to be a 3 minute sequence that captured the unique, iconic experience that is at heart of the brand, featuring characteristics of hotel design that emphasise the seamless fusion of contemporary western and Asian style.

Along side this, short looping sequences were created for integrated web content.

Better Globe are a socially and environmentally focused forestry company based in East Africa.

Using a sustainable and ground breaking business model they are actively fighting hunger, poverty and corruption in Africa today.

In July/August 2015 Efendi Films in collaboration with IPP (International Partnership Program) and Better Globe Forestry, produced this short documentary to further promote this incredible company and spread their powerful message.